The pet supplements category is built around anxiety and reactivity. Natural VetCare wanted to do things differently. With a revamped range and new brand platform, they tasked us with bringing ‘As Dog as a Dog Can Be’ to life across DRTV, social, digital and trade. We designed, animated, edited and delivered a x-channel campaign that leant into the gloriously chaotic, unapologetically joyful world of dogs. Using their bold, colour-rich VI, we combined playful illustration and animation with light-hearted, benefit-led copy to make a simple point land with warmth and humour: proactive care doesn't fix your dog. It protects everything brilliant about them.