Insurevision is a meaningfully different product. Our job was to make sure the brand and website stood up to that boldness and differentiation. We took a visual identity that was playing it safe, and rebuilt it around a palette that felt more confident and modern, signaling authority and innovation, without tipping into cold corporate territory like so much of the category. Built for people who need clarity fast, our website design led with the proposition front and centre for a clean, modern and intrinsically user-friendly experience.